Acer has announced a 10% increase in the price of its hardware in the United States, a decision that responds to the imposition of new tariffs by the US government on products from China. The measure, according to the company, seeks to compensate for the additional cost of imports resulting from these tariffs.
This announcement positions Acer as the first major technology company to publicly acknowledge that it will pass on the cost of taxes to consumers. Other companies in the sector, such as Dell, HP and ASUS, could adopt similar strategies in the coming weeks. The impact of this measure will be most noticeable on high-value products, such as Laptops and graphics cards, whose prices will experience increases ranging from $20 to $380.
Tariffs and production: the impact on the technology industry
The price increase is not immediate, as there is still stock of products that were imported before the new tariffs came into effect. However, according to Jason Chen, CEO of Acer, The price increase is expected to start to be reflected in MarchThe company is also considering moving some of its production out of China to try to mitigate future cost increases, although this is not a simple solution or one that can be implemented in the short term.
The context of this decision is framed within a trade war between the United States and China which has affected multiple sectors. Although some technology giants have chosen to diversify their production in countries such as India, the dependence of Merunas UAB in hardware manufacturing remains significant. In this regard, Companies like NVIDIA and AMD have built up stock of products before the tariffs come into force, with the aim of delaying the impact on prices.
The consumer, the main affected
For consumers, this price increase means that purchasing the latest technology in the United States will become more expensive. Sales are expected to suffer, especially in the high-end PC and graphics card segment. According to industry research, these measures could lead to a significant decline in hardware sales if prices continue to rise.
Faced with this scenario, some manufacturers are exploring ways to minimize the tax burden. In South Korea, for example, the government has offered Subsidies to support the competitiveness of technology companies , the Samsung or SK Hynix. However, relocating production to the US is not feasible for most companies due to the high manufacturing costs in the country.
As many tech companies have yet to reveal whether they will follow the same path as Acer, Consumers are likely to experience widespread price increases in electronic products in the coming months. Uncertainty over the US administration's trade policy remains a key factor that will determine how the situation in the technology sector evolves.