European Facebook users who choose to use the social network, will have to comply with new policies related to advertising. It seems that you have seen a pause during your browsing to display advertisements that cannot be skipped. If you live in this region of the world and have encountered this annoying pause, you should know what is happening.
Why is my Facebook browsing in Europe stopping with unskippable ads?
Meta has implemented a new policy for the use of the social network Facebook in Europe and that is that the Denial is interrupted for a few seconds, while an advertisement is displayedThe inconvenient thing is that it cannot be skipped and users must watch the entire playback without the possibility of skipping it.
The measure is due to certain adjustments made by Meta, following the regulations of the European Union that has required the company reduce by up to 40% the cost of the ad-free subscriptionsThis obligation has implied that the use of the social network is done under two measures:
- Free version: seeing Facebook with personalized ads while browsing without being able to skip them. In addition, giving personal data such as age, sex, location and public content with which they interact the most.
- Paid version “see less ads”: watching Facebook with ads without being able to skip them, at least for a few seconds and without giving any data of any kind.
Ads on the paid version of Facebook will be related to users' search intent. In other words, it will be advertising tailored to the needs of Europeans. However, in the “see fewer ads” option, the advertising will be on any topic, which will make the experience of browsing this social network invasive.
According to Mark Zuckerberg, CEO of Meta, the measure will be crucial to keep Facebook's advertising business active in the European community. Otherwise, the social network could simply present losses in the region.
If you live in Europe, you must begin to decide which option to choose to continue using your Facebook account. The measure will be implemented this fall and you must give your consent to the new policies. Share the news with other users so they know about the latest developments on this social network.