Searching for products on Amazon has become much easier thanks to the option of search by photoNow, users don't need to know the exact name of a product to find it; they can simply upload an image of the item or even scan its barcode. This feature, called Amazon Lens, allows the platform to identify the object and show you the most accurate results in a matter of seconds. With this guide, we explain how to get the most out of this useful tool.
The possibility of perform image searches This is especially useful when you don't know how to describe what you're looking for in words. Imagine you see a piece of furniture or a gadget in a store, but you'd rather check if you can find it cheaper on Amazon. With Amazon Lens in the mobile app, you just take a photo and the artificial intelligence will take care of searching for what you asked for.
How to search by photo on Amazon step by step
Amazon offers this option directly from its mobile app, available for both Android and iOS. The steps are very simple, you just need to have the app updated and follow these instructions:
- Open the Amazon app on your mobile device (iPhone or Android).
- Locate the camera icon next to the search bar at the top of the screen.
- If this is your first time using this feature, the app will ask for permission to access the device's camera.
- Once the permissions are granted, you just have to take a picture of the item you want to search for or select it from your gallery.
- See the results that Amazon offers you based on the image you have uploaded.
Amazon Lens not only identifies products, but also allows you to allows you to apply filters to make the results more accurateFor example, if you prefer to search only for products with free shipping through Prime or items with special discounts, this tool allows you to refine your search.
Tips to improve image search on Amazon
There are several tricks you can use to optimize your image searches on Amazon. Below, we detail them so you can make the most of this feature:
Activate the flash in low light environments
When you take a photo within the Amazon app, you can activate flash if the lighting conditions are not optimal. This will ensure that the captured image contains all the details of the product you want to search for, which will significantly improve the results.
Upload images from the gallery
If you don't have the object physically in front of you, don't worry. You can upload images from the gallery from your mobile. This option is especially useful when you have screenshots of products you saw on social media or other websites and want to compare them on Amazon.
Scan barcodes
Another feature built into Amazon Lens is the ability to scan barcodes, ensuring you find exactly the product you have in front of you. This is ideal for books, electronic gadgets, and any item that has a unique identifier.
Combine text with the image
Amazon Lens also allows you to do combined searches, adding additional text to specify more details about what you're looking for. Imagine you've uploaded an image of a t-shirt, but you want a version in a different color or size. Simply type in the color or size you prefer and Amazon will refine the results.
How does Amazon Lens work?
The technology behind Amazon Lens is based on advanced algorithms image recognitionThese algorithms compare the photo you upload to their huge database of products, looking for matches in shapes, colors, labels, and even patterns. The clearer the image you provide, the better the results you'll get.
Although this system is not always perfect, its ability to recognize items is amazing. In case you don't find the exact product, it usually offers you similar alternatives, which makes the search process much easier.
What to do if you can't find the exact product?
Sometimes, even if you upload a clear and well-lit photo, Amazon Lens You may not find the exact product you are looking for. In these cases, you can take some additional steps to ensure you get the closest results:
- Adjust the photo: If the product is in a photo with many other objects, try cropping the image so that only the main object is shown.
- Use the barcode: If you have access to the original barcode, this is the best way to ensure an exact match.
- Try different angles: Sometimes, Take a photo from a different angle helps Amazon's algorithms better identify the product.