Instagram has released a series of official recommendations to help you become a better influencer on the social network. These tips are framed in good practices to adequately attract your target audienceIf you are a growing content creator, this information will undoubtedly help you greatly.
What are the best practices that Instagram recommends to be better influencers?
Instagram has launched a new section in the app to showcase professional influencers and those who are on that path, To be best content creators. To this end, it has named this section “good practices” and has summarized the best actions to take in its accounts and publications. Let’s see which ones the social network recommends to follow:
Create engaging content
In its different formats, Instagram recommends good practices for creating content. In Reels, it recommends having good transitions in videos, highlighting key points in the post and accompanying them with audio that brings them to life.
For photos you can Highlight the value of a product by showing how it is used, use colors consistent with the brand and apply natural light to the photographs. When posting a sequence, the first post should be the most attractive, combine photos and videos, and try different capture angles.
Write a convincing text
Sometimes we think that a photo or video is enough to attract users' attention. Text is still king even on this social network and the goal is to combine words that ultimately convince the person.
Start with words that detail important information, use a coherent and personal tone, it should be brief, but relevant. Always end with a call to action indicating to the reader what they should do with what they have just received.
Use value labels
Don't just add hashtags for the sake of it. Before publishing, you should have a study or list of hashtags to use, related to the topic. In addition, they should be focused on niches or communities of users who really appreciate your information.
Make sure they are hashtags that increase the visibility of the post., add a partner or collaborator tag. Don't forget to include the location of your store or business and try using product tags.
Other good practices that Instagram recommends doing
It is important create new proposals, but it is not necessary to "invent the wheel". You can see what the competition is doing and get inspired by it. Of course, always use your own personal and unique touch, avoid plagiarism and always be authentic in your creations.
Some good ideas It is always about giving life to your creations, which are always in motion, with neutral backgrounds so that the product stands out more. Offer previews to buyers and always record from the same angle or perspective of your buyers.
Alternatively Talk to your audience by asking users to share, comment and leave some interaction with what is published. Promote other users' tags in the comments and always add one or two trending hashtags.
The authenticity of your creations can also be seen at the time of creating your projects. An excellent practice is will show how the process was to record a Reel or take a photoShare the behind-the-scenes of your creations and you will see how the interaction improves.
These best practices are official and Instagram wants you to know them up close. Each one brings interesting value to your brand, product or service and will surely improve when you share it with your audience. Be part of this evolution and share the information with other users.