Meta Verified is a paid subscription launched by Meta, the company that owns Facebook, Instagram, and WhatsApp, and it has its benefits. This new program allows users to obtain the blue verification badge , a distinction previously only available to public figures, celebrities, or prominent brands. Now, any user can access this symbol of authenticity by meeting a series of requirements and, of course, by paying a monthly fee. Meta Verified not only includes the badge but also a range of additional benefits that provide protection and visibility tools that might be of interest if you are a content creator or a business.
This service emerges in a context where social networks are seeking to diversify their revenue streams and offer exclusive benefits and advantages to those willing to pay for them. Similar to what X Premium (formerly known as Twitter Blue) offers, Meta Verified is expanding globally, allowing Facebook, Instagram, and, in the future, WhatsApp users to improve their visibility and protect themselves against identity theft. If you're considering joining Meta Verified, here's everything you need to know: from pricing and requirements to the benefits you can obtain.
What is Meta Verified?
Meta Verified is a subscription service that offers a blue verification badge, along with a range of additional benefits. Originally designed for content creators, the program has now expanded to include businesses. On Facebook and Instagram, users can subscribe to stand out from other users, protect themselves against impersonation, and gain access to personalized support.
The verification badge is obtained after passing an authentication process in which Meta verifies your identity using an official document. Once the verification is approved, your account will display a blue badge that will distinguish it as authentic.
In addition to the badge, Meta Verified users enjoy other benefits, such as improved search engine ranking and increased visibility in comments, recommendations, and posts. They also receive direct access to human support, exclusive stickers, and, in the case of Facebook, 100 stars per month that can be sent as rewards to other creators.
How much does Meta Verified cost?
The price of Meta Verified varies depending on the platform you sign up from and the device you use. If you sign up through the mobile app (available for both iOS and Android ), the monthly cost is €17,99 in Spain. However, if you prefer to subscribe via the website, the monthly price is reduced to €14,99.
It's important to note that the fee is separate for each social network . This means that if you want verification on both your Facebook and Instagram accounts, you'll have to pay the subscription fee twice. A combined package is not currently available.
In countries like the United States, the price is $11,99 per month through the website and $14,99 per month for subscriptions via the mobile apps. In other countries, such as Mexico, it costs around 230 pesos per month.
Advantages of Meta Verified
The Meta Verified program offers a number of additional benefits beyond the simple verification badge:
- Increased visibility and reach: Better positioning in searches and recommendations.
- Protection against impersonation: Meta actively monitors to prevent others from attempting to impersonate you.
- Exclusive stickers: Meta Verified users have access to exclusive stickers to use on Instagram Stories and Facebook Reels.
- Access to personalized assistance: Fast and direct attention with a real agent to solve any problem you have with your account.
Another attractive benefit is earning 100 stars per month on Facebook . Stars are a way to show support for content creators during their live streams. Each star has a monetary value, so by sending stars, creators will receive financial compensation from Facebook.
Requirements for Meta Verified
Not everyone can automatically subscribe to Meta Verified . There are a number of key requirements you must meet before your account is eligible:
- Minimum age: You must be at least 18 years old.
- Official identification: Your profile must match your full name and the photo must clearly show your face. This information must match the official identification you present.
- Two-factor authentication: It is mandatory to have two-factor authentication enabled to increase the security of your account.
- Activity history: Meta requires your account to have a past activity history, so you won't be able to verify new accounts that haven't posted content.
It's important to note that once your account is verified, you won't be able to change your username or profile picture without going through the verification process again. This additional control helps prevent fraud and identity theft.
For businesses , the process is similar. In addition to meeting the standard requirements, businesses must verify their connection to the brand by using an email domain or phone number associated with the business. They also have the option to verify not just one account, but multiple business assets, such as a Facebook page and an Instagram account.
Meta Verified for Business
Meta has also launched a Meta Verified for Business plan , available to companies using Facebook, Instagram, and soon, WhatsApp. This program aims to provide businesses with greater visibility, protection, and personalized support so they can optimize their online presence and improve customer trust.
Businesses have access to several subscription plans with pricing and features that vary depending on the level of support and security they choose. From enhanced profiles with links in Reels to proactive protection against employee impersonation, the goal is to help businesses stand out in the competitive social media landscape.
Some of these plans include priority support, verification badges for various business assets, and optimized platform search. They also offer advanced anti-spoofing controls for companies that manage employee profiles associated with their brand on social media. This option is especially useful for preventing reputational damage or fraud.
For businesses using WhatsApp, Meta Verified is expected to offer new features in the future aimed at optimizing customer service , such as the ability for multiple employees to manage conversations simultaneously.