TikTok is the social network that's all the rage among younger users. Created in China in 2016, it's used by millions of users worldwide to share short, vertical videos that loop endlessly. It's a perfect app for communicating and having fun, but also a great way to earn some extra income. Today we'll show you five proven methods to make money on TikTok.
The first thing to know is that to start monetizing a TikTok account, you need to have a minimum number of followers (usually cited as 10.000 followers ) and meet a series of requirements.
How much money can you earn with TikTok?
The answer to this question depends on many factors : the number of followers, the country of residence, or the chosen monetization method, among others.
For reference, TikTok pays quite well for video views if the creator is part of the creator fund (explained later). In Spain, for example, rates range from 2-3 cents per 1.000 views and from 20-30 euros per 1 million views.
Regardless of the amount earned in coins or in-app currency, it can be withdrawn once the minimum of €25 is reached , which is equivalent to 3.125 coins. The maximum weekly withdrawal limit is €1.000, or 125.000 coins. As you can see, you can earn a lot of money with TikTok.
Methods to earn money with TikTok
Let's get down to brass tacks. Want to make money with TikTok but don't know how? Here are five suggestions :
TikTok Creators Fund
As TikTok explains on its own website, the platform has launched a special fund to reward its creators . It's called the TikTok Creator Fund .
This fund initially amounted to $200 million, but was later expanded to a whopping $1.000 billion for the United States alone, and double that for users in the rest of the world. The goal of this initiative is simply to encourage creators to produce content and earn money. Everyone benefits from this. However, to be eligible to receive payments from the fund, you need an account with 10.000 followers or more.
These are the steps to sign up for the creators fund and be able to monetize your TikTok account:
- First you have to enter the TikTok app.
- There we have to change our personal account to "PRO account".
- Once the platform verifies that the rules and requirements of the fund are met, we are given access to a special tool called "Author".
- In this section there is a tab called "TikTok Creators Fund". In it we will fill in a series of data and accept the conditions.
TikTok ads
Another proven and reliable way to make money with TikTok is through advertising , which we can manage directly from our account. Many well-known brands advertise on this platform, meaning a significant amount of money is invested. TikTok channels these ads and, if our account has a large enough target audience, inserts them into our videos (paying us for it). It uses various methods or formats for this:
- Brand Takeover. It is a large format ad that is displayed when a user opens the publication.
- Gamified Branded Effect. It allows users to interact with the advertiser brand through gestures and facial expressions thanks to a filter with more than 20 different formats.
- Hashtag Challenge. In this format, the brand presents a video that at the same time poses a challenge to users.
- In-Feed: These are the videos integrated into the "For You" feed.
- TopView: Especially long full-screen videos (up to 60 seconds), which will appear in a preferred location within the platform.
As you can see, original advertising resources that have nothing to do with the static advertising of other networks.
TikTok Creator Marketplace
Beyond TikTok Ads, creators and advertisers can connect and establish their own collaboration agreements. To facilitate this connection, the platform offers a virtual meeting point: the TikTok Creator Marketplace.
This is a website specifically designed for brands and creators to connect and collaborate on TikTok. It's a more direct and simple way to monetize TikTok creations, and it's also very convenient for advertisers. However, not all brands and companies are there. Joining this exclusive club requires an invitation.
Coins in Go Live
Live streaming on TikTok is possible thanks to a feature called Go Live , available to accounts with more than 1000 followers. Among other advantages, this option allows us to monetize our content.
The formula is similar to YouTube 's Super Chats and Super Stickers. In this case, during the live stream, followers can gift the TikToker with virtual coins, as well as buy emojis and diamonds. This translates into money. If you have a good number of followers, the better and more engaging the live stream, the more rewards you can receive.
The prices of each of the lots are very varied. You can buy 70 coins for just over one euro up to 6.000 or 7.000 coins for around 100 euros.
TikTok Bonuses
One last method for earning money on this platform: TikTok Bonus . It essentially involves applying the old but effective referral formula . An account owner can earn a significant amount of money simply by inviting friends and family to join the platform using their own referral code.
You'll find this feature in the top left corner of your profile: a gold coin icon . It's also displayed on the side of videos. Note: it's not available in all countries, although it is in Spain.
Clicking on the currency icon will display the "Invite" option. This will allow you to share your referral link and earn up to €1 for each referral (Spanish rates apply). Earnings can be received via PayPal or bank transfer.