Would you like upload reels to Instagram from third-party apps? Now you will have it easier than before. That is, you will no longer have to record the content, download it to your computer, and then upload it to Instagram reels. And all this taking into account all the time lost during the course.
Since last year 2022, Instagram works to provide developers with tools so that they can include in your applications new ways to share content on your network. Reels, one of the most popular Instagram tools, can now receive content from other applications in the sector. Already at the time, it allowed you to share reels on Instagram from applications such as: Videoleap, Reface, Smule, VivaVideo, SNOW, B612, VITA and Zoomerang. However, this year 2023, the ad was even better- They will release the 'Share on Reels' feature to all developers.
How Instagram Stories are different from Reels
As you well know, Instagram stories and Instagram reels are not the same. Although both are based on videos, reels are vertical videos that appear on the user's timeline to stay. Meanwhile, the stories - those that appear in our feed superior - are valid for 24 hours from the time they are published until they disappear completely and are not available for any contact.
Therefore, with Instagram reels the aim is to ensure that certain publications have more visibility and can reach a larger target audience.
From where we can upload reels to Instagram – the use of third-party apps
Meta's announcement a few days ago warned us that, from now on, The developers themselves will be in charge of adding the 'Share reels on Instagram' function to their creations.. This means that the user will no longer depend exclusively on Instagram to create new content of this type, but will be able to create it in other applications installed on their mobile and when uploading it, they will have access to a new function in their 'Share' menu. .
Although currently Meta already had some partners After a year of testing this new feature, it will now be available to everyone. You'll just have to wait for the developers to integrate it into the different platforms.
How to upload reels to Instagram from third-party apps
The process of uploading content to your Instagram account will be simple. According to Meta -the parent company of Instagram, Facebook, WhatsApp, etc.-, the user will have an easy time getting more traffic to their account through this new function in third-party applications. The only thing you will have to do is the following:
- Create and edit your video in your favorite app
- When the video is ready, it is time to select the 'Share' from the app
- In that section there will be a new function called 'instagram live'. Select it
- At that moment the Instagram camera will open to be able to add more effects, stickers, audios, etc. Once ready, press 'Next'
- It's time to add locations, hashtags or mention people in your creation -that is, the same as if you were doing everything from Instagram directly-
- Now all you have to do is click on the option 'Share'. From that moment on, as soon as the reel is hosted on the Meta servers, your publication will be visible
Add Facebook reels to the equation
On the other hand, you will well know that the different social networks within the Meta conglomerate can be linked to each other. And therefore, Facebook and Instagram are connected and can share the same content on one another. Are Facebook reels and Instagram reels different? No. They are exactly the same: small video clips created by the user, with stickers, original audios or stickers, which are recorded in vertical format and having a maximum duration of between 15 and 60 seconds -you choose-.
And why do we suggest you add Facebook reels to your equation? Because the more you spread your content, the more audience you can reach. Of course, keep in mind that if your profile is not public, the only people you will reach will be your contacts.
What has been achieved throughout this year of testing uploading reels to Instagram from other applications
Meta has not wanted to hide and knows that if its social platforms want to remain up-to-date, it must find partners in which it can test new horizons. By opening up the possibility of adding content from third-party applications, the use of their tools is less likely to fall into oblivion.
From the end of 2022 to the end of this year 2023, Instagram and the other applications associated with the 'Share reels on Instagram' program have seen how Organic traffic has increased tremendously - 150% -. Also users have appreciated it and they continue to bet on those applications that make it easy when it comes to creating content and being able to share it on different platforms quickly and easily.
And finally, although Instagram or Facebook Stories are fine, the reels are more durable over time and they are not forgotten after a first pass from the beginning of the application. That is, with the 'Explore' function, the reels appear again on the users' timeline.